The inspiration also comes from a personal memory of founder Bram Niessink, linked to the limoncello prepared by his father Nico — a reference that gives rise to both the perfume's name and its deeply Italian imaginary.
But, as often happens with Fugazzi, the reference is not transformed into something nostalgic or predictable. The brand's approach remains contemporary, dynamic, almost cinematic.
The Italy told by Nicocello is not a postcard. It is an atmosphere.
And it is precisely this vision that makes Nicocello one of the most interesting Mediterranean perfumes in the new contemporary niche scene.
In recent years, niche perfumery has begun to move away from the classic idea of "fresh and light" citrus. More and more brands are trying to build Mediterranean fragrances with more character, structure, and longevity.
Nicocello fits perfectly into this evolution.
The citrus soul remains bright and immediate, but it is accompanied by a more intense and modern construction, far from the classic eau de cologne that fades after a short time.
The result is a perfume that focuses more on identity than on simple freshness.
More than a traditional cologne, Nicocello reinterprets the idea of limoncello perfume in a contemporary and artistic key.
A launch designed as an experience
To celebrate the release of Nicocello, Fugazzi has chosen a very particular approach also for the packaging of the Italian launch.
The special set of the 100 ml format includes two Fugazzi-branded limoncello shot glasses: a detail that goes beyond a simple tribute and strengthens the link between the fragrance and the convivial ritual that inspires it.
It is a choice perfectly consistent with the Nicocello project. Not just a citrus perfume, but an atmosphere made of Mediterranean light, shared tables, lemon zest, and family memories.
The packaging also contributes to transforming the launch into something more experiential and collectible, in perfect Fugazzi style.
It is no coincidence that the project is accompanied by the claim “Rooted in Heritage. Made in Italy,” a perfect synthesis of how the brand has reinterpreted Italian imagery through a contemporary sensibility.
Why it is one of the most interesting brands of the moment
In recent years, Fugazzi has managed to build an extremely recognizable language within contemporary artistic perfumery.
Fragrances like Angel Dust, Vanilla Haze, and Orange Crush have contributed to defining a different aesthetic compared to more traditional niche: less formal, more instinctive, and closer to contemporary culture, but without sacrificing the quality of the compositions and olfactory research.
Nicocello also perfectly follows this direction. It starts from an immediately recognizable imaginary — that of limoncello and the Mediterranean summer — to transform it into something more modern, evocative, and personal.
One of the most interesting releases of the season
At a time when many summer perfumes tend to resemble each other, Nicocello tries to build something more evocative: not just freshness, but atmosphere, texture, and memory.
And this is probably why the fragrance is already attracting curiosity among enthusiasts and collectors of the contemporary niche scene. Among the most commented new releases of the season, Fugazzi Nicocello is rapidly transforming into one of the most interesting launches of the moment.
Because today perfumes are not chosen just to "smell good."
They are chosen for what they can evoke.
Discover Nicocello on Kiri Profumi
